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The Importance of SEO

     Search Engine Optimization is important for the success of any online business. Every webmaster should understand what SEO is, how it works, along with the traffic potential it can generate for all website types. Businesses waver back and forth on whether or not SEO is important for their business but the benefits are hard to ignore when you look at the stats. First though, let's give a brief overview of SEO and what it entails. 

    Search Engine Optimization is an advanced mix of techniques used best in conjecture with your own business website. The main purpose of SEO is to get your business website to appear organically when people search for certain keywords or phrases on the major search engines, putting your service or product in front of them based on their search criteria. There are two main goals with SEO. First, it is to help businesses understand what users are searching for online so that they can craft high-quality content around the customers intent. Secondly, it helps them create a website that search engines can find, index and understand it's content. 

  There are two types of SEO -- onsite and offsite. 

    Onsite SEO: 

    Primarily focuses on using keywords, internal links, creating original content, and structuring your website in specific ways to help search engines identify the content your website offers and serve it up to people searching for such content. 

    Offsite SEO: 

    As the name suggests, this focuses on building the strength of your website by doing things outside of your website. A common way to build off-site SEO is to provide content creators of respected websites with links to research you've conducted, so when they publish content you get traffic back to your site and build link strength. Any client who hosts their own website often see tremendous success with this digital marketing technique. \

    We mentioned earlier about the benefits of SEO and how it can be how to turn down given the facts, right? Take a look at these stats and let us know if you can ignore them when you are making the decision to invest in SEO. 

  1. 93% of online experiences begin with a search engine.
  2.  Google owns 65-70% of the search engine market share
  3. 70% of the links search users click on are organic
  4. 70-80% of users ignore the paid ads, focusing on the organic results
  5. 75% of users never scroll past the first page of search results
  6. Search is the #1 driver of traffic to content sites, beating out social media by more than 300% 
  7. SEO leads have a 14.6% close rate, while outbound links (such as direct mail or print advertising) have a 1,7% close rate. 
  8. For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go tot he 2nd position while 7% of organic clicks go to the 3rd position.
    As you can see, SEO is one of the pillars of success in the world of digital marketing. If you are a business in need of SEO help, look no further than JPB Professional Marketing! We are a full-service marketing and media company that provides local, personal, relationship-based solutions for clients and their advertising needs in the Mansfield, Ohio and surrounding areas. The JPB Mission is to help local businesses succeed. We level the playing field for our clients to compete with national and regional companies by giving local businesses the tools to succeed. For more information, check out our website at 


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