Skip to main content

The Importance of SEO

     Search Engine Optimization is important for the success of any online business. Every webmaster should understand what SEO is, how it works, along with the traffic potential it can generate for all website types. Businesses waver back and forth on whether or not SEO is important for their business but the benefits are hard to ignore when you look at the stats. First though, let's give a brief overview of SEO and what it entails. 

    Search Engine Optimization is an advanced mix of techniques used best in conjecture with your own business website. The main purpose of SEO is to get your business website to appear organically when people search for certain keywords or phrases on the major search engines, putting your service or product in front of them based on their search criteria. There are two main goals with SEO. First, it is to help businesses understand what users are searching for online so that they can craft high-quality content around the customers intent. Secondly, it helps them create a website that search engines can find, index and understand it's content. 

  There are two types of SEO -- onsite and offsite. 

    Onsite SEO: 

    Primarily focuses on using keywords, internal links, creating original content, and structuring your website in specific ways to help search engines identify the content your website offers and serve it up to people searching for such content. 

    Offsite SEO: 

    As the name suggests, this focuses on building the strength of your website by doing things outside of your website. A common way to build off-site SEO is to provide content creators of respected websites with links to research you've conducted, so when they publish content you get traffic back to your site and build link strength. Any client who hosts their own website often see tremendous success with this digital marketing technique. \

    We mentioned earlier about the benefits of SEO and how it can be how to turn down given the facts, right? Take a look at these stats and let us know if you can ignore them when you are making the decision to invest in SEO. 

  1. 93% of online experiences begin with a search engine.
  2.  Google owns 65-70% of the search engine market share
  3. 70% of the links search users click on are organic
  4. 70-80% of users ignore the paid ads, focusing on the organic results
  5. 75% of users never scroll past the first page of search results
  6. Search is the #1 driver of traffic to content sites, beating out social media by more than 300% 
  7. SEO leads have a 14.6% close rate, while outbound links (such as direct mail or print advertising) have a 1,7% close rate. 
  8. For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go tot he 2nd position while 7% of organic clicks go to the 3rd position.
    As you can see, SEO is one of the pillars of success in the world of digital marketing. If you are a business in need of SEO help, look no further than JPB Professional Marketing! We are a full-service marketing and media company that provides local, personal, relationship-based solutions for clients and their advertising needs in the Mansfield, Ohio and surrounding areas. The JPB Mission is to help local businesses succeed. We level the playing field for our clients to compete with national and regional companies by giving local businesses the tools to succeed. For more information, check out our website at https://www.jpbprofessionalmarketing.com/ 


Comments

Popular posts from this blog

The Benefits of Business Blogs For Marketing

     Business blogging is a marketing tactic that uses blogging to get your business more online visibility. Having a business blog is much like having other marketing channels just like social media and email marketing . It's primary goal is to support business growth over time.      Why blogging you may ask?  Here are a few reasons why your business should consider it: It helps drives traffic to your website.                     Every business wants more website visitors. That's a given. But think about the ways people find your website. Paid ads are an option but they're an expensive option that isn't sustainable unless you have an unlimited supply of income. They already know about your website. That's great but that won't help you get more traffic on top of the audience you've already cultivated. So what's the answer? Blogging, SEO and social media are the keys to success.      On your website, you usually don't have a huge amount of pages that

Why Does Your Small Business Need Digital Marketing? Pt. 1

Once upon a time, you had a vision. A vision of owning your own business. You worked on that vision, and put in the time and sweat to make it a reality. Some people have noticed and they like what you do. Maybe you even have some regular repeat customers. So far, things seem to be going pretty well. Now what? Now is the time to put a focus on marketing your business. Ok, but why? Let's break it down into basics. What is marketing? Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive communication. It is made up of every process involved in moving a product or service from your business to the consumer. It can be done on any media out there, but what we're going to specifically talk about here is digital marketing, or online marketing. Right now, our society has information overload. Consumers are constantly cutting through clutter by fast-forwarding television shows, subscribing

Writing a Quality Social Media Post

Social media posts are  everywhere.  You can see social media posts getting used on the television, in print ads, and even in other social media posts. And to be honest, we are on social media all the time, so writing engaging content is easy, right? Not quite. What might be popular with your friends and family, might not translate well with the wider audience of your clients. So for this blog post, we are going to give you some insight into how we train our writing staff to write quality social media posts. First, you need to consider which platform you are on. Writing for Facebook is going to be very different from how you write for Twitter or Instagram. Facebook has the widest audience, so you need to try to appeal in the broadest way. Twitter users tend to enjoy more fun content from businesses, and 240 characters requires brevity. Instagram is a picture platform, so you have to make your picture say the most before people will even take a look at your text. Second, we believe ther