Search Engine Optimization is important for the success of any online business. Every webmaster should understand what SEO is, how it works, along with the traffic potential it can generate for all website types. Businesses waver back and forth on whether or not SEO is important for their business but the benefits are hard to ignore when you look at the stats. First though, let's give a brief overview of SEO and what it entails.
Search Engine Optimization is an advanced mix of techniques used best in conjecture with your own business website. The main purpose of SEO is to get your business website to appear organically when people search for certain keywords or phrases on the major search engines, putting your service or product in front of them based on their search criteria. There are two main goals with SEO. First, it is to help businesses understand what users are searching for online so that they can craft high-quality content around the customers intent. Secondly, it helps them create a website that search engines can find, index and understand it's content.
There are two types of SEO -- onsite and offsite.
- 93% of online experiences begin with a search engine.
- Google owns 65-70% of the search engine market share
- 70% of the links search users click on are organic
- 70-80% of users ignore the paid ads, focusing on the organic results
- 75% of users never scroll past the first page of search results
- Search is the #1 driver of traffic to content sites, beating out social media by more than 300%
- SEO leads have a 14.6% close rate, while outbound links (such as direct mail or print advertising) have a 1,7% close rate.
- For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go tot he 2nd position while 7% of organic clicks go to the 3rd position.