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The Importance of SEO

      Search Engine Optimization is important for the success of any online business. Every webmaster should understand what SEO is, how it works, along with the traffic potential it can generate for all website types. Businesses waver back and forth on whether or not SEO is important for their business but the benefits are hard to ignore when you look at the stats. First though, let's give a brief overview of SEO and what it entails.      Search Engine Optimization is an advanced mix of techniques used best in conjecture with your own business website. The main purpose of SEO is to get your business website to appear organically when people search for certain keywords or phrases on the major search engines, putting your service or product in front of them based on their search criteria. There are two main goals with SEO. First, it is to help businesses understand what users are searching for online so that they can craft high-quality content around the customers intent. Secondly,
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The Benefits of Business Blogs For Marketing

     Business blogging is a marketing tactic that uses blogging to get your business more online visibility. Having a business blog is much like having other marketing channels just like social media and email marketing . It's primary goal is to support business growth over time.      Why blogging you may ask?  Here are a few reasons why your business should consider it: It helps drives traffic to your website.                     Every business wants more website visitors. That's a given. But think about the ways people find your website. Paid ads are an option but they're an expensive option that isn't sustainable unless you have an unlimited supply of income. They already know about your website. That's great but that won't help you get more traffic on top of the audience you've already cultivated. So what's the answer? Blogging, SEO and social media are the keys to success.      On your website, you usually don't have a huge amount of pages that

Writing a Quality Social Media Post

Social media posts are  everywhere.  You can see social media posts getting used on the television, in print ads, and even in other social media posts. And to be honest, we are on social media all the time, so writing engaging content is easy, right? Not quite. What might be popular with your friends and family, might not translate well with the wider audience of your clients. So for this blog post, we are going to give you some insight into how we train our writing staff to write quality social media posts. First, you need to consider which platform you are on. Writing for Facebook is going to be very different from how you write for Twitter or Instagram. Facebook has the widest audience, so you need to try to appeal in the broadest way. Twitter users tend to enjoy more fun content from businesses, and 240 characters requires brevity. Instagram is a picture platform, so you have to make your picture say the most before people will even take a look at your text. Second, we believe ther

Why Does Your Small Business Need Digital Marketing Pt. 2

Last time we discussed what marketing was, and two reasons why your small business needs it. For a quick review, here are the points we hit on: 1. Boost Visibility - If you are a new business, you want to get your name out there. And 2. Be the Expert in Your Field - People trust businesses that know what they are talking about. So now that brings us to:  3. Your Competitors are Online -  You might not have launched an online marketing campaign yet, but your competitors mostly likely have. The reason why online advertising doesn’t work for so many small businesses is that their websites do not engage or connect with potential customers online. It’s not a question of how pretty the website is designed, but rather, how effective it is in converting online visitors into customers.  Online marketing is essential for small businesses today and is a cost-effective way to increase revenue, customers, and brand presence.  Consumers are now online , and online marketing is only growing more i

Why Does Your Small Business Need Digital Marketing? Pt. 1

Once upon a time, you had a vision. A vision of owning your own business. You worked on that vision, and put in the time and sweat to make it a reality. Some people have noticed and they like what you do. Maybe you even have some regular repeat customers. So far, things seem to be going pretty well. Now what? Now is the time to put a focus on marketing your business. Ok, but why? Let's break it down into basics. What is marketing? Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive communication. It is made up of every process involved in moving a product or service from your business to the consumer. It can be done on any media out there, but what we're going to specifically talk about here is digital marketing, or online marketing. Right now, our society has information overload. Consumers are constantly cutting through clutter by fast-forwarding television shows, subscribing