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Why Does Your Small Business Need Digital Marketing Pt. 2


Last time we discussed what marketing was, and two reasons why your small business needs it. For a quick review, here are the points we hit on:

1. Boost Visibility - If you are a new business, you want to get your name out there. And
2. Be the Expert in Your Field - People trust businesses that know what they are talking about.

So now that brings us to: 

3. Your Competitors are Online - You might not have launched an online marketing campaign yet, but your competitors mostly likely have. The reason why online advertising doesn’t work for so many small businesses is that their websites do not engage or connect with potential customers online. It’s not a question of how pretty the website is designed, but rather, how effective it is in converting online visitors into customers. 

Online marketing is essential for small businesses today and is a cost-effective way to increase revenue, customers, and brand presence. Consumers are now online, and online marketing is only growing more important.

4. Build Trust - You should be leveraging your marketing to create and sustain more brand trust. A customer is going to be much more likely to purchase from you if they trust you.

If you aren’t an expert in marketing, you may find a lot of this information daunting. Luckily, everyone in business has likely done some marketing previously. If you have invested in a branded wrap for your company vehicle, that’s marketing. If you already have a website for your business, you’ve already invested in marketing, and you probably know that marketing works!

This is when you decide to find a marketing company that can handle your small business needs, like JPB Professional Marketing! We are a full-service marketing and media company that provides local, personal, relationship-based solutions for clients and their advertising needs in the Mansfield, Ohio and surrounding areas. The JPB Mission is to help local businesses succeed. We help local businesses stand their ground against national and regional companies that are outmaneuvering them online, particularly in mobile search. In many cases as the primary and only marketing department for our clients, we level the playing field by giving local businesses the tools to succeed. Find out more at www.jpbprofessionalmarketing.com.

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