JPB Professional Marketing

     Business blogging is a marketing tactic that uses blogging to get your business more online visibility. Having a business blog is much like having other marketing channels just like social media and email marketing . It's primary goal is to support business growth over time.      Why blogging you may ask?  Here are a few reasons why your business should consider it: It helps drives traffic to your website.                     Every business wants more website visitors. That's a given. But think about the ways people find your website. Paid ads are an option but they're an expensive option that isn't sustainable unless you have an unlimited supply of income. They already know about your website. That's great but that won't help you get more traffic on top of the audience you've already cultivated. So what's the answer? Blogging, SEO and social media are the keys to success.    ...

Social media posts are  everywhere.  You can see social media posts getting used on the television, in print ads, and even in other social media posts. And to be honest, we are on social media all the time, so writing engaging content is easy, right? Not quite. What might be popular with your friends and family, might not translate well with the wider audience of your clients. So for this blog post, we are going to give you some insight into how we train our writing staff to write quality social media posts. First, you need to consider which platform you are on. Writing for Facebook is going to be very different from how you write for Twitter or Instagram. Facebook has the widest audience, so you need to try to appeal in the broadest way. Twitter users tend to enjoy more fun content from businesses, and 240 characters requires brevity. Instagram is a picture platform, so you have to make your picture say the most before people will even take a look at your text. Second, we bel...