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Showing posts from August, 2020

Why Does Your Small Business Need Digital Marketing Pt. 2

Last time we discussed what marketing was, and two reasons why your small business needs it. For a quick review, here are the points we hit on: 1. Boost Visibility - If you are a new business, you want to get your name out there. And 2. Be the Expert in Your Field - People trust businesses that know what they are talking about. So now that brings us to:  3. Your Competitors are Online -  You might not have launched an online marketing campaign yet, but your competitors mostly likely have. The reason why online advertising doesn’t work for so many small businesses is that their websites do not engage or connect with potential customers online. It’s not a question of how pretty the website is designed, but rather, how effective it is in converting online visitors into customers.  Online marketing is essential for small businesses today and is a cost-effective way to increase revenue, customers, and brand presence.  Consumers are now online , and online marketing is only growing more i

Why Does Your Small Business Need Digital Marketing? Pt. 1

Once upon a time, you had a vision. A vision of owning your own business. You worked on that vision, and put in the time and sweat to make it a reality. Some people have noticed and they like what you do. Maybe you even have some regular repeat customers. So far, things seem to be going pretty well. Now what? Now is the time to put a focus on marketing your business. Ok, but why? Let's break it down into basics. What is marketing? Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive communication. It is made up of every process involved in moving a product or service from your business to the consumer. It can be done on any media out there, but what we're going to specifically talk about here is digital marketing, or online marketing. Right now, our society has information overload. Consumers are constantly cutting through clutter by fast-forwarding television shows, subscribing