Last time we discussed what marketing was, and two reasons why your small business needs it. For a quick review, here are the points we hit on: 1. Boost Visibility - If you are a new business, you want to get your name out there. And 2. Be the Expert in Your Field - People trust businesses that know what they are talking about. So now that brings us to: 3. Your Competitors are Online - You might not have launched an online marketing campaign yet, but your competitors mostly likely have. The reason why online advertising doesn’t work for so many small businesses is that their websites do not engage or connect with potential customers online. It’s not a question of how pretty the website is designed, but rather, how effective it is in converting online visitors into customers. Online marketing is essential for small businesses today and is a cost-effective way to increase revenue, customers, and brand presence. Consumers are now online , and online marketing is only growing more i