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Writing a Quality Social Media Post

Social media posts are everywhere. You can see social media posts getting used on the television, in print ads, and even in other social media posts. And to be honest, we are on social media all the time, so writing engaging content is easy, right? Not quite. What might be popular with your friends and family, might not translate well with the wider audience of your clients. So for this blog post, we are going to give you some insight into how we train our writing staff to write quality social media posts.

First, you need to consider which platform you are on. Writing for Facebook is going to be very different from how you write for Twitter or Instagram. Facebook has the widest audience, so you need to try to appeal in the broadest way. Twitter users tend to enjoy more fun content from businesses, and 240 characters requires brevity. Instagram is a picture platform, so you have to make your picture say the most before people will even take a look at your text.


Second, we believe there are 4 major types of posts: sales, educational, cutesy, and community. 

  • Sales is exactly that, encouraging people to shop at your store. 
  • Educational tells people about your business, whether about the people or teaching people about how you do what you do. Tips also fall into this category. 
  • Cutesy posts are fun and usually get a lot of engagement, but you need to use them sparingly. Too many will be fatiguing for your audience and they will lose their effectiveness. 
  • The last type, community, is about sharing community events or topics of discussion. This one is particularly attractive because people will see that you are an active part of what goes on. Local focus goes far with many!

Now that we've looked at platforms and types of posts, what goes into a great post? We break it down into 3 requirements for a great post. 

Clear Picture - Your post needs to have a picture or graphic that makes sense with the text you are writing. Don't get overly abstract with it either! Confusing picture placement won't draw people to your post. Rather, it will make them wonder if you made a mistake and that can look like sloppy posting.

Concise Caption - Now, you have capacity for large blocks of text on Facebook and Instagram, but most people are scrolling and barely give posts more than a second of their attention. This means you have to grab them and communicate quickly!

Call to Action - So you've gotten their attention, now what? Give a clear call to action! Tell them to call or click on your website. Ask for their opinions in the comments or to share the post with their friends. Don't make it complicated either. Having too many steps will cause you to lose people's interest.

When you write good content, people will notice, but as you can see, there's a lot to consider when you write. If you are a business owner, you might not have that time to devote because you are working on delivering the best product or customer service that you can! That's where we come in! We want to partner with you to take one task off your to-do list. Working with JPB Professional Marketing will get you high-quality social media posts that engage and draw more to your business. Give us a call at (419) 282-2905 to find out more about our satisified clients and to ask about our digital marketing packages.

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